Young Adult's Response Towards Two Seat Belt Advertisements With Emotional Appeal: Fear-Based And Love-Based Appeals
The objective of this study is to explore the response of young adult towards the seat belt advertisements with different emotional appeals. Theory of StimulusOrganism-Response (SOR) was selected to support the response given by the young adult after watching the seat belt advertisement with appea...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/37140/2/Tan%20Wan%20Teng.pdf http://ir.unimas.my/id/eprint/37140/ |
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