The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar
Saved in:
| id |
my.um.stud.3406 |
|---|---|
| record_format |
eprints |
| spelling |
my.um.stud.34062013-07-11T01:54:24Z The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar Izahar, Noorlin Azwin HF Commerce 2009 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/3406/1/INTRO.pdf application/pdf http://studentsrepo.um.edu.my/3406/2/CH_1.pdf application/pdf http://studentsrepo.um.edu.my/3406/3/CH_2.pdf application/pdf http://studentsrepo.um.edu.my/3406/4/CH_3.pdf application/pdf http://studentsrepo.um.edu.my/3406/5/CH_4.pdf application/pdf http://studentsrepo.um.edu.my/3406/6/CH_5.pdf application/pdf http://studentsrepo.um.edu.my/3406/7/CH_6.pdf application/pdf http://studentsrepo.um.edu.my/3406/8/REF.pdf application/pdf http://studentsrepo.um.edu.my/3406/9/APDX.pdf http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01UTAMA/0/5?searchdata1="The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase"{245} Izahar, Noorlin Azwin (2009) The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar. Masters thesis, Universiti Malaya. http://studentsrepo.um.edu.my/3406/ |
| institution |
Universiti Malaya |
| building |
UM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaya |
| content_source |
UM Student Repository |
| url_provider |
http://studentsrepo.um.edu.my/ |
| topic |
HF Commerce |
| spellingShingle |
HF Commerce Izahar, Noorlin Azwin The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar |
| format |
Thesis |
| author |
Izahar, Noorlin Azwin |
| author_facet |
Izahar, Noorlin Azwin |
| author_sort |
Izahar, Noorlin Azwin |
| title |
The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar |
| title_short |
The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar |
| title_full |
The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar |
| title_fullStr |
The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar |
| title_full_unstemmed |
The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar |
| title_sort |
impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / noorlin azwin binti izahar |
| publishDate |
2009 |
| url |
http://studentsrepo.um.edu.my/3406/1/INTRO.pdf http://studentsrepo.um.edu.my/3406/2/CH_1.pdf http://studentsrepo.um.edu.my/3406/3/CH_2.pdf http://studentsrepo.um.edu.my/3406/4/CH_3.pdf http://studentsrepo.um.edu.my/3406/5/CH_4.pdf http://studentsrepo.um.edu.my/3406/6/CH_5.pdf http://studentsrepo.um.edu.my/3406/7/CH_6.pdf http://studentsrepo.um.edu.my/3406/8/REF.pdf http://studentsrepo.um.edu.my/3406/9/APDX.pdf http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01UTAMA/0/5?searchdata1="The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase"{245} http://studentsrepo.um.edu.my/3406/ |
| _version_ |
1738505567386730496 |
| score |
13.160551 |