The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar
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http://studentsrepo.um.edu.my/3406/4/CH_3.pdf
http://studentsrepo.um.edu.my/3406/5/CH_4.pdf
http://studentsrepo.um.edu.my/3406/6/CH_5.pdf
http://studentsrepo.um.edu.my/3406/7/CH_6.pdf
http://studentsrepo.um.edu.my/3406/8/REF.pdf
http://studentsrepo.um.edu.my/3406/9/APDX.pdf
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