Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
Purpose: This study aims to conceptualise and empirically examine how blog users engage with the sponsored posts on consumer-generated content, specifically blogs. Design/methodology/approach: This paper empirically tested the proposed hypotheses using the structural equation modelling using a sampl...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/21186/ https://doi.org/10.1108/BL-09-2017-0027 |
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