A focus group study of consumer motivations for e-shopping: UK versus Malaysia
Despite many previous empirical investigations in the area of e-shopping, it is not clear why the adoption of e-shopping in one country is faster than in another country. This study investigates the motivation of e-shopping between two different countries from a qualitative approach. In particular,...
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| 格式: | Article |
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Academic Journals
2011
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| 在線閱讀: | http://eprints.um.edu.my/12289/ http://www.academicjournals.org/article/article1380377467_Kamarulzaman.pdf http://dx.doi.org/10.5897/AJBM11.1135 |
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