Adoption of travel e‐shopping in the UK
Purpose – This study aims to explore consumers' adoption of internet shopping in the context of UK travel services. The key objective is to identify the profile of internet shoppers and the antecedents of internet shopping adoption for travel services. Design/methodology/approach – The pap...
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Emerald
2007
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| Online Access: | http://eprints.um.edu.my/12226/ http://www.emeraldinsight.com/doi/full/10.1108/09590550710773255 http://dx.doi.org/10.1108/09590550710773255 |
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