Attracting Shoppers To Shopping Malls: The Malaysian Perspective

Competition among shopping malls has led retailers to consider key factors of motivating patrons to shop at their malls and stay longer. The purpose of this study is to assess the factors that influence Malaysians to visit shopping malls. A survey was conducted to assess mall-directed shopping habit...

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Bibliographic Details
Main Authors: Kamarulzaman, Y., Lih, F.L.C.
Format: Article
Published: Cabells USA 2010
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