How do in-store environmental cues influence Malaysian shoppers? A study of hypermarket customers in Malaysia

• Main Authors: Wee, Y.G., Ahmad, K.Z.
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2010
• 主題: HD Industries. Land use. Labor
• 在線閱讀: http://eprints.um.edu.my/11371/1/How_Do_In-Store_Environmental.pdf; http://eprints.um.edu.my/11371/

The importance of retail store design and merchandising policies rests in the ability of the physical retail environment to alter shopping reactions and behaviour. Specifically, this research paper examines relationship between physical hypermarket environments, Malaysian shoppers’ emotions and thei...