Factors influencing consumer preferences towards fast food restaurant / Nur Athirah Baharudin

• Main Author: Baharudin, Nur Athirah
• Format: Thesis
• Language: English
• Published: 2020
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/98753/1/98753.pdf; https://ir.uitm.edu.my/id/eprint/98753/

This undergraduate project is based on the previous researcher which is the research as the secondary data. This topic also is the currently situation which is the factors influencing consumer towards fast food. As be knowing the fast food is one of the popular foods that be choosing by the consumer...