Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman

• Main Authors: Abdul Rahman, Nur Atikah, Che Norazman, Nur Syakirah
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/99095/1/99095.pdf; https://ir.uitm.edu.my/id/eprint/99095/

There are a lot of restaurants in Malaysia. According to Department of Statistics Malaysia (2015), there were 167,490 establishments of food and beverage services in Malaysia. In Malaysia, for sure, you will never run out of ideas to find the right restaurant whether street foods, fancy restaurants,...