A survey on consumer preference on food services: KFC fast food restaurant / Siti Marizam Zamiran

• Main Author: Zamiran, Siti Marizam
• Format: Student Project
• Language: English
• Published: 2005
• Subjects: H Social Sciences (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/81029/1/81029.pdf; https://ir.uitm.edu.my/id/eprint/81029/

A survey was carried out in September 2005 to identify what are the consumer preferences on food services especially fast food restaurant. The survey was conducted at KFC’c Rock Road, Kuching whereby 120 questionnaires were distribute to the customers who use to eat at KFC’ Roack Road, Kuching. This...