Intention to eat traditional food among UiTM Cawangan Terengganu, Kampus Dungun students / Mohammad Nuruddin Ramlan and Puteri Nur Athirah Ghazali

• Main Authors: Ramlan, Mohammad Nuruddin, Ghazali, Puteri Nur Athirah
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/100380/1/100380.pdf; https://ir.uitm.edu.my/id/eprint/100380/

Traditional food is continuously near to each culture and it represents a historic meaning to the society. Towards survivability of the traditional foods, matters such as preparation, recipes and ingredients used are passed down from one generation to another. Traditional food represents a country,...