Factors influencing younger generation satisfaction as the consumers of food truck in Terengganu / Nurfarzana Athirah Rohaizad and Intan Liana Ibrahim

• Main Authors: Rohaizad, Nurfarzana Athirah, Ibrahim, Intan Liana
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/99337/1/99337.pdf; https://ir.uitm.edu.my/id/eprint/99337/

Food truck is a transformation of street food and mostly in urban area of Malaysia. It is also becoming the worldwide business trend and increasing in Malaysia from time to time. Therefore, it can increase the income of food truck business. In this study, the main objectives are: a) to identify the...