Consumer preference towards local and foreign electrical product / Jefferson Joel and Stanniforth Schenker

• Main Authors: Muda, Jefferson Joel, Duncan Janta, Stanniforth Schenker
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: H Social Sciences (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/96713/1/96713.pdf; https://ir.uitm.edu.my/id/eprint/96713/

This research conducted to analyze and understand consumer preferences in Kuching in term of buying electrical products which made locally and foreign. In order to make this research, our group will identified a few electrical products which made by local manufacturer and foreign manufacturer. Then we will compare these two products based on how our consumer perceived it. Therefore, we will be able to understand whether consumer in Kuching preferred local electrical product or foreign electrical product the most. Despite that, this research also will recommend a few ways to improved quality in our local electrical product. Hence, our Malaysian electrical product can be renowned at international level like other foreign electrical product. At the same time can contribute to economic growth through applying the recommendation that we gain from our very own consumer point of view. As we all known, consumer preferences in term of consumed certain products is based on its quality, level of satisfaction, ease of use, durability of the product and of course to have the product at a lower price. Every consumer stands on one principle which is “gain satisfaction at a lower cost”. This makes manufacturer company produce products that out of criteria that desired by consumer because for them gain profits is the main purposed. Therefore, it cannot be indicated that products that expensive is better than products that cheap or otherwise. Everything is depend on consumer judgement because only the consumer consumed the products, feel the products, tasted the products and purchased it.