Consumer preference towards local and foreign electrical product / Jefferson Joel and Stanniforth Schenker

• Main Authors: Muda, Jefferson Joel, Duncan Janta, Stanniforth Schenker
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: H Social Sciences (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/96713/1/96713.pdf; https://ir.uitm.edu.my/id/eprint/96713/

This research conducted to analyze and understand consumer preferences in Kuching in term of buying electrical products which made locally and foreign. In order to make this research, our group will identified a few electrical products which made by local manufacturer and foreign manufacturer. Then...