The study of brand awareness and brand loyalty of intention to purchase case: UniFi / Nur Syuhadah Masron

• 第一著者: Masron, Nur Syuhadah
• フォーマット: Student Project
• 言語: English
• 出版事項: 2017
• 主題: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/85188/1/85188.pdf; https://ir.uitm.edu.my/id/eprint/85188/

Intention to purchases refers to the willingness of a customer to buy a certain product or certain service. In general, there are numbers of factors to determine the influenced of the intention to purchases. This research has provided an insight on two variables which are brand awareness and brand l...