The study of brand awareness and brand loyalty of intention to purchase case: UniFi / Nur Syuhadah Masron

• 主要作者: Masron, Nur Syuhadah
• 格式: Student Project
• 语言: English
• 出版: 2017
• 主题: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• 在线阅读: https://ir.uitm.edu.my/id/eprint/85188/1/85188.pdf; https://ir.uitm.edu.my/id/eprint/85188/

Intention to purchases refers to the willingness of a customer to buy a certain product or certain service. In general, there are numbers of factors to determine the influenced of the intention to purchases. This research has provided an insight on two variables which are brand awareness and brand l...