Social influencer factors that affect young adult buying behaviour in Seremban / Muhammad Zarul Hisyamuddin Mohd Zaidi and Nurul Aqilah Kamaruddin

• Main Authors: Mohd Zaidi, Muhammad Zarul Hisyamuddin, Kamaruddin, Nurul Aqilah
• Format: Student Project
• Language: English
• Published: 2022
• Subjects: Statistical data; Surveys. Sampling. Statistical survey methodology; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/76416/1/76416.pdf; https://ir.uitm.edu.my/id/eprint/76416/

The purpose of the study is to examine the factors of the social influencers towards young adult buying behaviour in Seremban, Negeri Sembilan. The study was carried out in between December 2021 until January 2022. The study uses the questionnaire as their data collection method. The objective of th...