Determining the contributing factors towards consumer online purchase intention amongst university students / Che Nur Asmani Amirah Che Mohd Nawi … [et al.]

• Main Authors: Che Mohd Nawi, Che Nur Asmani Amirah, Ismail, Nur Liyana, Mohd Rashidi, Nur Zur’Aini, Nik Aziz, Nik Nor Faqihah
• Format: Article
• Language: English
• Published: Unit Penerbitan, UiTM Kelantan 2022
• Subjects: Surveys. Sampling. Statistical survey methodology; Data processing. Including SPSS; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Mobile commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/74484/1/74484.pdf; https://ir.uitm.edu.my/id/eprint/74484/; https://jcssr.com.my/

Online shopping has emerged over the years from conventional one-to-one to electronic market (e-market space) as an integral part of users’ lives as a prominent alternative for conventional purchase. However, there is still limited research addressing online purchase intention from the perception of...