Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]

• Main Authors: Abdullah, Norshaieda, Suhaimi, Suzainiwati, Che Kamaruzaman, Noor Azlem, Mohd Zaki, Nurul Aisya Fatiera
• Format: Article
• Language: English
• Published: Unit Penerbitan, UiTM Kelantan 2022
• Subjects: Surveys. Sampling. Statistical survey methodology; Data processing. Including SPSS; Telemarketing. Internet marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/72501/1/72501.pdf; https://ir.uitm.edu.my/id/eprint/72501/; https://jmcs.com.my/

This paper is a study about Universiti Teknologi MARA (UiTM) Kota Bharu students’ buying behaviour towards online shopping during the COVID-19 pandemic. This study is conducted to identify significant factors that influence students’ buying behaviour towards online shopping during pandemic. 307 unde...