Exploring the effectiveness of E-Cab-Hailing Services from customers' point of view / Nuramira Afiqah Mazlan and Nurul Fatihin Nabilah Abdul Razak

• Main Authors: Mazlan, Nuramira Afiqah, Abdul Razak, Nurul Fatihin Nabilah
• Format: Student Project
• Language: English
• Published: 2022
• Subjects: Statistical data; Surveys. Sampling. Statistical survey methodology; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/76427/1/76427.pdf; https://ir.uitm.edu.my/id/eprint/76427/

The purpose of the study was to explore the effectiveness of E-Cab-Hailing Services from customers’ points of view. With the advancement of technology and the convenience of mobile apps in recent years, the emergence of e-cab-hailing seems to have a positive and significant impact as it provides the...