Modelling the factors influencing the intention to purchase halal products among students in higher learning institutions using multiple linear regression / Shamsunarnie Mohamed Zukri … [et al.]

• Main Authors: Mohamed Zukri, Shamsunarnie, Hasnor, Hadi Zami, Juha Seman, Muhammad Hafizzullah, Abu Yazid, Hazman, Ibrahim, Nurul Bariyah, Mohd Fauzi, Noor Zafarina, Hamzah, Nor Hazreeni, Ibrahim, Nur Safwati
• Format: Article
• Language: English
• Published: Unit Penerbitan, UiTM Kelantan 2022
• Subjects: Halal food; Surveys. Sampling. Statistical survey methodology; Regression. Correlation; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/72560/1/72560.pdf; https://ir.uitm.edu.my/id/eprint/72560/; https://jmcs.com.my/

In Arabic, the word halal means “permissible” or an obligation that regulates all aspects of Muslims’ lives worldwide. Now, it appears that the definition of halal expands to the extent that virtually all goods and services including cosmetics, clothing, pharmaceuticals, financial services and even...