A study on customer perception and buying trend at Kedai Mesra, PETRONAS Dagangan Berhad / Marjidi Sapawi

• Main Author: Sapawi, Marjidi
• Format: Student Project
• Language: English
• Published: 2003
• Subjects: Academies and learned societies (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/75144/1/75144.pdf; https://ir.uitm.edu.my/id/eprint/75144/

This research is a study on Customer Perception and Buying Trend At Kedai Mesra, PETRONAS Dagangan Berhad’ This study was conducted at three PETRONAS Filling Station located at three different location in Kuching. PS Jalan Tun Jugah and Jalan Setia Raja is located at City South while PS Petra Jaya i...