Factors influencing smartpay card sales to corporate customers with specific reference to card services department at Petronas Dagangan Berhad / Salmiyah Hasan

• Main Author: Hasan, Salmiyah
• Format: Thesis
• Language: English
• Published: 2000
• Subjects: Petroleum industry and trade; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/75723/1/75723.pdf; https://ir.uitm.edu.my/id/eprint/75723/

Petronas Dagangan Bhd (PDB) was incoporated in Malaysia under the Companies Act 1965 on 5 August 1982 and was converted to a public company on 21 August 1983. The company is the principal marketing arm of Petronas, the national oil company. which holds 71.8% of its equity. PDB markets a wide range o...