Effect of brand positioning and brand awareness on repurchase intention and consumer satisfaction (study on online marketplace)/ Tasya Amanda and Meta Andriani

• Main Authors: Amanda, Tasya, Andriani, Meta
• 格式: Article
• 語言: English
• 出版: Universiti Teknologi Mara Selangor
• 主題: Branding (Marketing); Consumer satisfaction
• 在線閱讀: https://ir.uitm.edu.my/id/eprint/74778/1/74778.pdf; https://ir.uitm.edu.my/id/eprint/74778/; https://myjms.mohe.gov.my/index.php/ABRIJ/

This study was conducted to assess the effect of Brand Positioning, Brand awareness on Consumer Satisfaction and Repurchase Intention in the Online Marketplace. This study uses 100 respondents aged 18-35 years old that already have used the Online Marketplace e-commerce platform and are domiciled in...