Effect of brand positioning and brand awareness on repurchase intention and consumer satisfaction (study on online marketplace)/ Tasya Amanda and Meta Andriani
This study was conducted to assess the effect of Brand Positioning, Brand awareness on Consumer Satisfaction and Repurchase Intention in the Online Marketplace. This study uses 100 respondents aged 18-35 years old that already have used the Online Marketplace e-commerce platform and are domiciled in...
保存先:
| 主要な著者: | , |
|---|---|
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Universiti Teknologi Mara Selangor
|
| 主題: | |
| オンライン･アクセス: | https://ir.uitm.edu.my/id/eprint/74778/1/74778.pdf https://ir.uitm.edu.my/id/eprint/74778/ https://myjms.mohe.gov.my/index.php/ABRIJ/ |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|