The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar

• Main Author: Sakar, Shazilla
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Business ethics; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Women. Feminism
• Online Access: https://ir.uitm.edu.my/id/eprint/72061/1/72061.pdf; https://ir.uitm.edu.my/id/eprint/72061/

This study examined the influence of women's buying behaviour in choosing facial skin care products in sepanggar area by investigating the interrelationship between the consumers buying behaviour influenced with brand personality, cognitive dissonance and the impact of television advertising in...