Customer perception on the adoption of self-service technologies in Klang Valley/ Azlinda Hakim Lokman Hakim, Hairunnisa Mohamad Ibrahim and Pauline Tang Pei Lin

• Main Authors: Lokman Hakim, Azlinda Hakim, Mohamad Ibrahim, Hairunnisa, Tang, Pauline Pei Lin
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
• Subjects: Technological innovations; Market segmentation. Target marketing; Consumer satisfaction; Customer services. Customer relations; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/68149/1/68149.pdf; https://ir.uitm.edu.my/id/eprint/68149/; https://www.jthca.org/

As self-service options have become more widespread, customers' interactions with service workers and technology have changed. Self-service technologies are increasingly valued by customers for their convenience, consistency, and control. Despite their increasing popularity, Malaysian hotels ha...