Millennials’ environmental awareness, price sensitivity and willingness to pay for green hotels / Joo-Ee Gan and Seo Nuli

This study analyse the Malaysian millennials’ willingness to pay for green hotels. Through a survey with millennials as market segment, the exploratory study sought to examine the respondents’ level of environmental awareness and price sensitivity. The findings suggest that environmental awareness w...

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Bibliographic Details
Main Authors: Joo-Ee, Gan, Seo, Nuli
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/65343/1/65343.pdf
https://ir.uitm.edu.my/id/eprint/65343/
https://www.jthca.org/
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