A structural determinants of customer satisfaction on Residence Resort Paka, Terengganu / Norizan Rusli

• Main Author: Rusli, Norizan
• Format: Student Project
• Language: English
• Published: 1998
• Subjects: Business societies; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/60449/1/60449.pdf; https://ir.uitm.edu.my/id/eprint/60449/

The exploratory research (focus group) reported in this thesis offers several insights and propositions concerning customer's perceptions of service quality and customers satisfaction. The research study revealed certain dimensions that customers uses in forming expectations about perceptions o...