A study on the customer perception towards container haulage service quality provided by Kontena Nasional Berhad Penang branch / Rosyada Mustapa

• Main Author: Mustapa, Rosyada
• Format: Student Project
• Language: English
• Published: 2001
• Subjects: HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/59801/1/59801.pdf; https://ir.uitm.edu.my/id/eprint/59801/

This report is specifically prepared in addressing the issue on customer perception towards container haulage service quality provided by KNBPB. According to Berelson and Steiner (1992) ‘perception is the process by which an individual selects, organize and interprets information inputs to create a...