Cadbury's Dairy Milk / Ayu Farzil Wanee Sulaiman ... [et al.]

• Main Authors: Sulaiman, Ayu Farzil Wanee, Ismail, Ira Sharmilla, Bakri, Nazinordina, Hamdan, Norazwa
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); Business education; Branding (Marketing); Management; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/59698/1/59698.pdf; https://ir.uitm.edu.my/id/eprint/59698/

The new milk chocolate was introduced to the British market in 1905 and, with its unique flavor and texture, quickly became the market leader. Milk chocolate was first made by Cadbury in 1897 by blending milk powder with the basic chocolate ingredients of cocoa butter, cocoa mass and sugar. By today...