Burger King / Nur Harleesa Muhamad Aizam ... [et al.]

• Main Authors: Muhamad Aizam, Nur Harleesa, Sidarman, Nur Alyana, Azeman, Nur Amyra, Ayob, Azlinah, Mahazir, Mohd Amirul Ikhwan, Samsudin, Mohd Anikmal Hakim
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Cooking; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/57804/1/57804.pdf; https://ir.uitm.edu.my/id/eprint/57804/

Burger King is a fast food company that specializes in hamburger distribution and has proven to be a difficult opponent to McDonalds. The company's aim is to create the most successful worldwide quick service restaurant (QSR) business by delivering the finest burgers in the world through a strong franchising structure and outstanding employees. Next, Burger King's aim is to provide reasonably priced, high-quality cuisine that is served fast in aesthetically pleasing and clean settings. This report is based on Canvas business model assignment, which is a graphic design firm. The Burger King company's business model was presented in this report using a business model canva. The nine building blocks that are included in the business model canva are customer segment, key partners, value proposition, key activities, channels, revenue streams, cost structure, key resources, and customer relationship.