Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis

• Main Author: Francis, Frederic
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/57478/1/57478.pdf; https://ir.uitm.edu.my/id/eprint/57478/

The changing of business activities nowadays in the world has led the customers becoming more demand and knowledgeable from time to time towards the brand for the specific product. Therefore, this studies would help to the Nike Company can get a lot of information regarding the customers taste and p...