The perceived characteristics that influence on intention to use LED lighting in residential market / Nor Atiqah Muhamad

• Main Author: Muhamad, Nor Atiqah
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/62779/1/62779.pdf; https://ir.uitm.edu.my/id/eprint/62779/

The purpose of this study is to examine the perceived characteristics that influences of intention to use LED lighting in residential market. There are three independent variables that be used in this study which are relative advantage, compatibility, and image. While, for the dependent variable is...