An integrative model of consumer's intentions to purchase travel online in Sabah : a case study of nature lodge Kinabatangan / Latipah Omar
The purpose of this project paper is to study the factor influences intention to purchase travel online among local and international tourists in Sabah. The researcher is focusing on the communicability, perceived behavioural control, trust, compatibility, complexity, perceived risk and perceived re...
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Format: | Student Project |
Language: | English |
Published: |
2014
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Online Access: | https://ir.uitm.edu.my/id/eprint/50608/1/50608.pdf https://ir.uitm.edu.my/id/eprint/50608/ |
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