The effectiveness of advertising channel (Traditional vs Non Traditional) in Utas Travel and Tours Worldwide holiday Sdn. Bhd. / Nabila Nayan

• Main Author: Nayan, Nabila
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Travel and the state. Tourism; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/49876/1/49876.pdf; https://ir.uitm.edu.my/id/eprint/49876/

Effectiveness of Advertising Channel is now recognized as an integral component of a firm's customer know about the advertising know about the information form the advertising itself. Therefore, it is important to understand how consumers perceive the effective advertising rendered, as well as...