Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]

• Main Authors: Hashim, Rahmat, Karuthan, Chinna, Mukesh, Kumar
• Format: Article
• Language: English
• Published: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2009
• Subjects: Travel and the state. Tourism; Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/19424/1/AJ_SALIM%20ABDUL%20TALIB%20JTHCA%20B%2009.pdf; http://ir.uitm.edu.my/id/eprint/19424/; https://www.jthca.org/

The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the c...