An integrative model of consumer's intentions to purchase travel online in Sabah : a case study of nature lodge Kinabatangan / Latipah Omar

• Main Author: Omar, Latipah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Travel and the state. Tourism; Internet and tourism; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/50608/1/50608.pdf; https://ir.uitm.edu.my/id/eprint/50608/

The purpose of this project paper is to study the factor influences intention to purchase travel online among local and international tourists in Sabah. The researcher is focusing on the communicability, perceived behavioural control, trust, compatibility, complexity, perceived risk and perceived re...