Tourists behavior towards purchasing souvenirs: the case study of Melaka / Khairunnisa Rapaee, Mohamad Idham Arif Abd Rashid and Zulaika Anuar

• Main Authors: Rapaee, Khairunnisa, Abd Rashid, Mohamad Idham Arif, Anuar, Zulaika
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: Travel and the state. Tourism; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/61225/1/61225.pdf; https://ir.uitm.edu.my/id/eprint/61225/

This research is to investigate tourist behavior towards buying souvenirs at Central Melaka which is Bandar Hilir. The information related to this topic will be obtained from tourists around Bandar Hilir. The intention of the tourists behavior towards buying souvenirs are discussed in this research....