Customers' perceptions towards stationery section at Yaohan, The Mall / Mohamad Nazri Rob A'i.

• Main Author: Rob A'i, Mohamad Nazri
• Format: Student Project
• Language: English
• Published: 1996
• Subjects: Consumer satisfaction; Customer services. Customer relations; Performance standards
• Online Access: https://ir.uitm.edu.my/id/eprint/47476/1/47476.pdf; https://ir.uitm.edu.my/id/eprint/47476/

Consumer shopping behaviour such as the choice of store is influenced by their perceptions of those stores. Perception is a complex process by which people select, organize and interpret sensory stimulation into a meaningful picture of the world. An understanding of customer perceptions is important...