Factors influencing sustainability of digital entrepreneurship / Syaza Fahzlin Mohd Fahrughazi, Nazaruddin Abdul Rahim and Amrizah Kamaluddin

• Main Authors: Mohd Fahrughazi, Syaza Fahzlin, Abdul Rahim, Nazaruddin, Kamaluddin, Amrizah
• Format: Book Section
• Language: English
• Published: Faculty of Accountancy 2019
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/43922/1/43922.pdf; http://ir.uitm.edu.my/id/eprint/43922/

With the increasing number of small medium enterprises in Malaysia, most young entrepreneurs are beginning to use the internet as their business platform. However, these SMEs are facing problems in maintaining their profit performance especially for a long-term business. In maintaining their profit performance, entrepreneurs need to work closely with maintaining low product abundance, giving the best service delivery and offering the best price in market. Hence, the objective of this research is to study the relationship between an online business’ profit performances with these three main pillars of online business: product abundance, product delivery and product price. Two hundred and ten (210) registered SMEs located in Klang Valley area were chosen as the survey respondents. The result indicates that two of the three pillars of online business which are product abundance and price of the product have significant relationships with the performance of business profit, while another pillar of product delivery has no significant relationship with the business’ profit performance. The product abundance of an online business is very important in attracting customers towards the business. The variety of products on display and wide selection of different items enhance customers’ interest that will technically enhance the profit performance of the online business. On top of that, the study proves that price of products offered by online business is crucial in maintaining customers’ satisfaction that is closely related to the sales and profit performance of the business. Online business owners should be very thorough in maintaining both keeping the price at favourable level and competing among other online businesses in the market. In conclusion, the study of a relationship between profit-performance of an online business with its three main pillars is not only to help entrepreneurs in developing their business but also to contribute in the nation’s economy as more businesses may have the potential to penetrate into international market and compete among other international business competitors.