Online travel agencies (OTAs) e-service quality, brand image, customer satisfaction and loyalty / Wan Nur Fasihah Wan Jasni ...[et al.]
This research aims to analyse the influence of e -service quality and brand image on customer satisfaction and customer loyalty of using online travel agencies (OTAs) in Malaysia. This is a cross-sectional study, and the target population for this research includes all Malaysian customers that use O...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus
2020
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/43008/1/43008.pdf http://ir.uitm.edu.my/id/eprint/43008/ https://www.jthca.org/jthca |
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