Post-purchase behavior: consume complaint behavior / Azmi Mat...[et al.]

Consumer complaints are no longer viewed as a negative light to the organization performance. In general, consumer complaints can be used as a benchmark for appraisal of their service quality and an important opportunity for the companies to improve. In other words, complaints play an important indi...

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Bibliographic Details
Main Authors: Mat, Azmi, Mohd Ali, Ainunnazlee, Mohamad Salleh, Mohammad Zaim, Kori, Nur Liana
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/35443/1/35443.pdf
http://ir.uitm.edu.my/id/eprint/35443/
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