A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi
This research is conducted to study the impulsive buying behavior in Kota Bharu, Kelantan. The objectives of this research are to know the relationships of individual’s mood, discount price and window display with impulsive buying behavior. This study also aims to find the major factor that associa...
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2011
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my.uitm.ir.335262020-08-13T04:08:28Z http://ir.uitm.edu.my/id/eprint/33526/ A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi Nawi, Nor Laili Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations This research is conducted to study the impulsive buying behavior in Kota Bharu, Kelantan. The objectives of this research are to know the relationships of individual’s mood, discount price and window display with impulsive buying behavior. This study also aims to find the major factor that associate with impulsive buying behavior among consumers. In collecting data, primary data is used. Questionnaires had been distributed in Kota Bharu area in order to get feedback from consumers. The result shows that there is an association or significant relationship between individual mood, discount price and window display with impulsive buying behavior among consumers 2011-04 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/33526/1/33526.pdf Nawi, Nor Laili (2011) A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan. |
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Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Nawi, Nor Laili A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi |
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This research is conducted to study the impulsive buying behavior in Kota Bharu, Kelantan. The objectives of this research are to know the relationships of individual’s
mood, discount price and window display with impulsive buying behavior. This study also aims to find the major factor that associate with impulsive buying behavior among consumers. In collecting data, primary data is used. Questionnaires had been distributed in Kota Bharu area in order to get feedback from consumers. The result shows that there is an association or significant relationship between individual mood, discount price and window display with impulsive buying behavior among consumers |
format |
Thesis |
author |
Nawi, Nor Laili |
author_facet |
Nawi, Nor Laili |
author_sort |
Nawi, Nor Laili |
title |
A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi |
title_short |
A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi |
title_full |
A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi |
title_fullStr |
A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi |
title_full_unstemmed |
A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi |
title_sort |
study on impulsive buying behaviour among consumers in kota bharu / nor laili nawi |
publishDate |
2011 |
url |
http://ir.uitm.edu.my/id/eprint/33526/1/33526.pdf http://ir.uitm.edu.my/id/eprint/33526/ |
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1685651070652514304 |
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13.159267 |