The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis
This paper studies the buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam. The analysis of variables will be analyzed to discover the buyer preferences on housing purchase decision. This research paper will use the independent and dependent variabl...
Saved in:
主要作者: | |
---|---|
格式: | Student Project |
语言: | English |
出版: |
2008
|
主题: | |
在线阅读: | http://ir.uitm.edu.my/id/eprint/31824/1/31824.pdf http://ir.uitm.edu.my/id/eprint/31824/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
总结: | This paper studies the buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam. The analysis of variables will be analyzed to discover the buyer preferences on housing purchase decision. This research paper will use the independent and dependent variable to verify any relationship between the buyers and the preferences. Researcher will analyze the variables of place (location), product (house), house price, promotion and reason of purchase decision in the questionnaire. Besides questionnaire as the primary data, all the data were obtained from the secondary data. Journals and related information were obtained from internet and journals. The variables will be analyzed by using the frequency distribution, the reliability analysis, cross tabulation, the descriptive statistical analysis and lastly correlation analysis. Computer software of Statistical Package for Social Science (SPSS) is used in order to relate data and findings. |
---|