The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin

• Main Authors: Hashim, Nur Hidayatul Hidayu, Zainal Abidin, Nurul Hazwani
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: Housing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/26072/1/PPb_NUR%20HIDAYATUL%20HIDAYU%20HASHIM%20BM%20M%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/26072/

The purpose of this study is to determine the factors affecting consumer’s intention on purchasing houses in Seremban, Negeri Sembilan. For this study only 200 respondents managed to be collected using convenience sampling. The objectives of this study is to identify the determinants of consumer’s i...