Lifestyle profiling : Using retail brand as a priori / Sofiah Abd. Rahman

• Main Author: Abd. Rahman, Sofiah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Pahang 2004
• Subjects: Market segmentation. Target marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Retail trade
• Online Access: http://ir.uitm.edu.my/id/eprint/31670/1/31670.pdf; http://ir.uitm.edu.my/id/eprint/31670/

Market identification calls for the right segmentation base. Hence, research works should be undertaken to test the usefulness of other variables in painting a picture of the consumer. Because merchandise uniqueness has become one of the most defining criteria of a successful retail store and since...