A study on the effectiveness of display at ladies department, Jaya Jusco Bandar Baru, Klang / Mahani Mohamad

• Main Author: Mohamad, Mahani
• Format: Student Project
• Language: English
• Published: 1997
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Retail trade
• Online Access: https://ir.uitm.edu.my/id/eprint/47395/1/47395.pdf; https://ir.uitm.edu.my/id/eprint/47395/

Consumer shopping behaviour such as the choice of store is influenced based on how merchandising of a firm's positioning strategy. Merchandise display is an important ingredient creating element where should begin with an understanding of preferences, desires and expectations of the target mark...