A study on customer relation management, customer relationship, satisfaction and loyalty towards Sutera Harbour Resort / Nurazrina Asri

• Main Author: Asri, Nurazrina
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Hotels. Bed and breakfast accommodations
• Online Access: https://ir.uitm.edu.my/id/eprint/72007/1/72007.pdf; https://ir.uitm.edu.my/id/eprint/72007/

The purpose of this study are, first to identify the relationship of Customer Relationship management with customer relationship satisfaction towards the existing Sutera Harbour Resort's guests. Secondly is, to identify of Sutera Harbour Resort guest's satisfaction with the CRM and lastly...